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Founder & Product Lead2025–present12+ firms waitlisted

Vertical ERP for architecture firms in Mexico and LATAM

Problem

Architecture firms in LATAM run on Excel, WhatsApp, and tools never built for the job. Teams don't know what to work on, and directors have zero visibility into what's happening.

Solution

VETRA is a vertical ERP built for architecture firms: one platform for projects, finances, team, clients, and documents. Architects open their laptop and know exactly what to do.

My role

Designed 12 modules for 6 user types. Closed 18 product decisions before writing a single line of code. Building the whole thing myself in Claude Code.

Results

  • Mapped 12 modules across 5 pillars before writing a line of code
  • Shipped 8 PRDs covering treasury, AP, AR, and approval workflows
  • Onboarded 5 paying clients pre launch
  • Target: $100K ARR within 6 months

Stack

Next.js 15TypeScriptTailwind CSSshadcn/uiSupabasePrismaInngestResendTwilioCloudflare R2react-pdfSheetJSSentryVercel